Ashlee helps to spearhead the brand's mission to modernize the ancient ritual of matcha through sleek, ergonomic design and a subscription based platform, and helps the brand align with artist-driven initiatives that align with the company's interests.
In Japan, tea is more than just a hot drink. It is a very important ritual that has a lot of meaning within the culture. The tea ceremony represents:
Matcha is a powdered Japanese Green tea, derived from the tea leaves of the plant Camellia Sinensis.
Great quality matcha must have four key characteristics: Vibrant color intensity, Superior umami, dreamy froth-ability, and a long smooth finish.
These four principles have been handed down over the centuries to provide guidance in the tearoom and can bring serenity to our daily lives.