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THE PLEASURE OF CHANOYU

February 16, 2026

The Spirit of The Host

In Chanoyu, the host offers tea with intention, and the guests receive it with gratitude — deepening a quiet spiritual connection.

“Delicious” is not only about taste. It lives in the chosen utensils that reflect the season, in the grace of the host’s movements, in thoughtful conversation, and in the harmony among guests.

It is the flavor of a moment that can happen only once in a lifetime.

The History of Chanoyu

Tea first arrived in Japan from China in the 9th century — and it was originally used as medicine, not a daily ritual.

By the 15th century, tea gatherings had become an art form, with beautiful imported utensils and carefully curated spaces. In the 16th century, tea master Sen no Rikyu shaped Chanoyu into the refined ceremony we know today.

For over 400 years, this ritual has been more than just drinking tea — it’s been about presence, beauty, and connection.

A Tradition That Lives On

It’s often said that the essence of Japan’s art and craftsmanship lives within Chanoyu.

The Tea Ceremony shaped everything from Kaiseki cuisine to the architecture of the tea room itself. Over centuries, what began as a cultural movement became a living tradition.

Through repeated practice (keiko), every movement — or kata — is refined and internalized. And within those quiet, intentional gestures, the spirit of Chanoyu can still be felt today.

Matcha, The Heart of Chanoyu

Originally enjoyed in China in the 12th century, Matcha is now deeply rooted in Japan. Just one to two scoops are whisked with hot water using a Chasen (bamboo whisk) — a process called ocha wo tateru, meaning to skillfully bring out the tea’s flavor and aroma.

Simple in ingredients. Refined in technique.
And naturally rich in health benefits.

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Matcha, like champagne, is crafted from specific cultivars, each contributing unique flavors. Sorate offers four cultivars: Yabukita (balanced, vibrant green), Samidori (deep green, mild), Asahi (rare, rich, creamy), and Okumidori (umami, bright green).

Single Cultivar matcha showcases one cultivar's traits, preferred by enthusiasts. Blended Cultivar matcha combines multiple cultivars for a balanced flavor, appealing to a broader audience. At Sorate, our diverse matchas highlight these unique flavors and qualities for a distinctive matcha experience.

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Elevate your matcha experience with this fresh and delicious recipe. Follow these simple steps to create a delightful Sparkling Matcha Yuzu drink:

THE PLEASURE OF CHANOYU

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THE PLEASURE OF CHANOYU

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