★★★★★4.5 from 1,348 reviews · poured daily

The first harvest of Uji, one bowl a day.

Hand-picked in the hills of Ujitawara, Kyoto, and sent to your door every month. A quiet minute with a whisk, kept on schedule.

1stharvest of the year
Ujione valley, Kyoto
20bowls in every pouch
Subscribe & save up to 15% Starting at $37.80 · pause or cancel anytime
A bowl of frothy matcha seen from above on a wooden counter
AS SEEN IN Forbes The New York Times Eater Vogue
The Daily Ritual matcha
★★★★★4.5 · 1,348 reviews

The Daily Ritual

First-harvest Uji matcha, delivered every month.

  • Hand-picked in Ujitawara, Kyoto
  • The same matcha we whisk in our New York teahouses
  • Pure matcha. One ingredient, nothing added
  • Fresh pouch before the last one runs out
Grade: Soku — superior, for bowl or latte
How many bowls a day? Buy more, save more.
Ships from New York Traced to one field

Origin you can name. One valley in Uji, one grower, one harvest window.

Served before it is sold. Every grade is poured daily in our SoHo and Flatiron teahouses.

Ritual, not routine. A minute of stillness that fits between the kettle and the door.

THREE GRADES

Find your grade

MOST POURED
SUPERIOR

Soku

The one we whisk behind the counter. Rounder and deeper, it holds its own in a traditional bowl or under steamed milk.

Silvia Mella in the tea fields of Ujitawara, Kyoto
ORIGIN

From Ujitawara to Sullivan Street.

Every pouch traces back to the same hills south of Kyoto, where the first leaves of spring are picked by hand. We know the field, the grower and the week it was harvested.

Single origin. Uji, Kyoto Prefecture.
First harvest. Picked by hand, once a year.
THE FIRST MONTH

A ritual doesn’t happen overnight. It happens daily.

Day 1

The pouch opens with the smell of cut grass. The first bowl is a little clumsy, and still the best part of the morning.

Week 2

The wrist finds its rhythm. Foam comes easier. Coffee starts to feel like the louder option.

Day 28

A fresh pouch is at the door before the last spoonful. The minute is yours now.

“Best matcha in NYC. Smooth, rich, and absolutely delicious!”
— Emma R. · Brooklyn, NY · Verified member
“Beautiful space, amazing tea, and the sweetest team. Love Sōrate!”
— Daniel M. · Boston, MA · Verified member
“The matcha latte is incredible. I keep coming back!”
— Sofia L. · Los Angeles, CA · Verified member
YOUR TEA RITUAL BEGINS TODAY

Same harvest. A gentler price. Subscriptions from $37.80.

Truly great matcha shouldn’t be a rare indulgence. We priced The Daily Ritual so the finest first-harvest bowl can become an everyday habit.

Begin the ritual
IN NEW YORK

Taste it first, at the counter.

21,000 members · @sorate.co
Sōrate teahouse in SoHo

SoHo

103 Sullivan Street

Sōrate teahouse in Flatiron

Flatiron

30 East 18th Street

Sorate. Slow down, look up.

In Venetian, sorate means cool off, calm down. In Japanese, sora is the sky. One bowl a day is how we keep both.

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A bowl of matcha

15% off your first pouch

Harvest notes, teahouse news and the occasional recipe. Rarely, and never loud.

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